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eBay International Shipping
Project
Social Media Content (Static and moving image)
Skills
Storyboarding, Animation, Social Media
eBay wanted to repurpose influencer content created to promote their international shipping programme. We developed a DOOH campaign that was displayed in Las Vegas during an eBay event, supported in parallel by ads on Reddit and TikTok. I designed a series of static ads and edited and animated video ads, tailoring each to its specific audience. On Reddit, I followed eBay’s brand guidelines to build credibility, while on TikTok I adopted a user-generated style to better engage viewers. To create consistency and strengthen recall, I used the same model from the DOOH campaign and repurposed content from their shipping hub video across all touchpoints, helping audiences make connections between the different ads.
