Colgate Winning in Action

Colgate’s US and Canada Commercial Experience Teams united to celebrate the brand portfolio under the theme "Colgate Winning in Action," inspired by an action movie premiere.

I developed a cohesive brand identity applied across all touchpoints, including stage design, name badges, information booths, wayfinding, AV, and presentations. This was achieved through active participation in client meetings and close collaboration with the creative director and production team.