Axicom Rebrand

Axicom, a global tech communications agency, enlisted me to rebrand their identity. Their previous visual style, featuring bright blue and purple with graffiti-inspired hand-drawn illustrations, emphasized creativity but diluted their tech credibility.

With AI trends driving tech companies toward black and blue as dominant colors, I repositioned Axicom’s branding to align with industry standards. Bright purple and teal became accents, while black took center stage. To maintain continuity, I preserved their typeface and logo, ensuring an evolution rather than a complete overhaul. I applied these updated branding principles across all touchpoints, including the website, PowerPoint templates, internal documents, reports, and social media.